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The responsible provider of this website within the meaning of data protection law is:
Prof. Steinkraus Research Laboratories GmbH
Schätzendorfer Straße 1, 21272 Egestorf, Germany
Telephone: +49 4175 8089933
Email: info@steinkraus.com
The data protection officer at the provider is:
Yvonne Chan
Schätzendorfer Straße 1, 21272 Egestorf, Germany
Telephone: +49 4175 8089933
Email: datenschutz@steinkraus.com
You can exercise the following rights at any time using the contact details provided for our data protection officer:
If you have given us your consent, you can withdraw it at any time with effect for the future. You can lodge a complaint with a supervisory authority at any time, e.g., with the competent supervisory authority in your place of residence or with the authority responsible for us as the data controller. A list of the supervisory authorities in the Federal Republic of Germany (for the non-public sector) with addresses can be found at: https://www.bfdi.bund.de/DE/Service/Anschriften/anschriften_table.html
When you access our website, i.e., if you do not register or otherwise submit information, information of a general nature is automatically collected. This information (server log files) includes, for example, the type of web browser, the operating system used, the domain name of your internet service provider, your IP address, and:
They are processed for the following purposes:
We do not use your data to draw conclusions about you personally. Information of this kind may be statistically evaluated by us in anonymized form to optimize our website and the underlying technology.
The processing is carried out in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website.
Recipients of the data may include technical service providers who act as data processors for the operation and maintenance of our website.
The data is deleted as soon as it is no longer needed for the purpose for which it was collected. For data used to provide the website, this is generally the case when the respective session ends. In the case of data stored in log files, this occurs after a maximum of 14 days. Storage beyond this period is possible. In this case, the users' IP addresses are anonymized so that it is no longer possible to identify the requesting client.
Providing the aforementioned personal data is neither legally nor contractually required. However, without the IP address, the service and functionality of our website cannot be guaranteed. Furthermore, individual services may be unavailable or restricted. For this reason, objection is not possible.
Like many other websites, we also use so-called "cookies." Cookies are small text files that are stored on your device (laptop, tablet, smartphone, etc.) when you visit our website. You can delete individual cookies or all cookies. You will also find information and instructions on how to delete these cookies or block their storage in advance. Depending on your browser provider, you can find the necessary information at the following links:
If you allow us to use cookies through your browser settings or by giving your consent, the following types of cookies may be used on our websites. Cookies are stored by your browser and transmitted from there to our site. Therefore, as a user, you have full control over the use of cookies. By changing the settings in your browser, you can deactivate or restrict the transmission of cookies. Cookies that have already been stored can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, some of its functions may no longer be fully available.
We use cookies to make our website more user-friendly. Some elements of our website require that the browser be identifiable even after a page change. The purpose of using technically necessary cookies is to simplify website use for users. Some functions of our website cannot be offered without the use of cookies. For these functions, it is necessary that the browser be recognized even after a page change.
We require cookies for the following applications:
The processing is carried out in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR on the basis of our legitimate interest in a user-friendly design of our website.
Recipients of the data may include technical service providers who act as data processors for the operation and maintenance of our website.
Providing the aforementioned personal data is neither legally nor contractually required. However, without this data, the service and functionality of our website cannot be guaranteed. Furthermore, individual services may be unavailable or restricted.
Furthermore, we use cookies to better tailor the content on our website to the interests of our visitors or to improve it generally based on statistical analysis. For information on which providers set cookies, please see the information below regarding the display, tracking, remarketing, and web analytics technologies used.
The legal basis for this processing is your consent, Art. 6 para. 1 sentence 1 lit. a GDPR.
Our website uses the GDPR Legal Cookie consent tool to obtain valid user consent for cookies and cookie-based applications that require consent. By integrating this tool, users are shown a banner when they visit our site, allowing them to grant consent for specific cookies and/or cookie-based applications by ticking boxes. The tool blocks the setting of all cookies requiring consent until the respective user grants the corresponding consent by ticking the boxes. This ensures that such cookies are only set on your device if you have given your consent. To enable the cookie consent tool to uniquely assign page views to individual users and to individually record, log, and store your consent settings for the duration of a session, certain user information (including the IP address) is collected by the cookie consent tool when our website is accessed, transmitted to the provider's servers, and stored there. This data processing is carried out in accordance with Article 6 Paragraph 1 Sentence 1 Letter f GDPR on the basis of our legitimate interest in legally compliant, user-specific, and user-friendly cookie consent management, and thus in the legally compliant design of our website. A further legal basis for the described data processing is Article 6 Paragraph 1 Sentence 1 Letter c GDPR. As the data controller, we are subject to the legal obligation to make the use of cookies that are not technically necessary dependent on the respective user's consent. Further information on data usage by the provider of the cookie consent tool can be found in their privacy policy, available at https://gdpr-legal-cookie.com/pages/datenschutzerklarung. After its initial use/configuration, the cookie consent tool can be accessed again at any time via the "Cookies" link on our homepage.
Recipients of the data may include technical service providers who act as data processors for the operation and maintenance of our website. For further recipients, please refer to the information below regarding the display, tracking, remarketing, and web analytics technologies used.
Data Transfer to the USA: Please refer to the lists of individual display, tracking, remarketing, and web analytics providers for information on this. Some technologies we use on our website are offered by US companies. If these technologies are active, your personal data may be transferred to the US servers of the respective provider. Please note that the USA is not considered a safe third country under EU data protection law. US companies are obligated to disclose personal data to security authorities without you, as the data subject, having any legal recourse. Therefore, it cannot be ruled out that US authorities (e.g., intelligence agencies) may process, analyze, and permanently store your data located on US servers for surveillance purposes. We have no control over these processing activities.
Of course, you can generally view our website without cookies. Web browsers are usually set to accept cookies. You can generally disable the use of cookies at any time via your browser settings (see Withdrawal of Consent). Please note that some features of our website may not function if you have disabled the use of cookies.
You can withdraw your consent at any time via our cookie consent tool (section 3.2.3.2).
For information on how we analyze the behavior of website visitors using pseudonymized user profiles, please refer to the information below regarding the display, tracking, remarketing and web analytics technologies used.
03.04.01. Type and purpose of processing;
We regularly send out a newsletter to inform our customers, business partners, and interested parties about our offers and related news. You can subscribe to our newsletter on our website and consent to receiving it during the registration process. Providing your email address is mandatory when subscribing to our newsletter. We store your email address so that we can send you the newsletter. Once you subscribe, you will receive a confirmation email at the email address you provided during registration using the double opt-in procedure. This email contains a link. By clicking this link, you confirm that you wish to receive the newsletter. This ensures that your email address was not misused by a third party during registration. For the same reason, we store the date and time of registration as well as the IP address assigned to you during registration. We do not share the aforementioned data with third parties.
Data affected:
1. Content data (e.g., posts, photos, videos)
2. Usage data (e.g., access times, websites clicked)
3. Communication data (e.g., information about the device used, IP address)
Affected persons: Users of our website
Purpose of processing: Displaying our websites, ensuring the operation of our websites
Deletion : Your email address will be deleted either if you have not clicked the confirmation link within one month of receiving the confirmation email in the double opt-in process, or immediately after you have unsubscribed from our newsletter.
Mailchimp
Service provider: “Mailchimp” – Rocket Science Group LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA
Website : https://mailchimp.com
Privacy Policy : https://mailchimp.com/legal/privacy/
Consent, Art. 6 para. 1 lit. a GDPR, legitimate interest, Art. 6 para. 1 lit. f GDPR
You can withdraw your consent to receive the newsletter at any time and unsubscribe. We offer the following option for declaring your withdrawal: https://steinkraus.us6.list-manage.com/unsubscribe?u=fdc52a3304f399492124df3ab&id=aad61e4e9d
Recipients of the data may include processors, in particular Mailchimp (see section 3.4.1).
The data will only be processed in this context as long as the corresponding consent is in place. Afterwards, it will be deleted.
Providing your personal data is voluntary and based solely on your consent. Without your consent, we unfortunately cannot send you our newsletter.
On our website, we offer users the opportunity to register by providing personal data. The data is entered into an input form, transmitted to us, and stored. The data will not be shared with third parties. The following data is collected during the registration process:
The following data is also stored at the time of registration:
As part of the registration process, the user's consent to the processing of this data is obtained.
The legal basis for processing the data is, if the user has given consent, Article 6(1)(a) GDPR. If the registration serves the purpose of fulfilling a contract to which the user is a party or of carrying out pre-contractual measures, the additional legal basis for processing the data is Article 6(1)(b) GDPR.
User registration is required to fulfill the purchase agreement with the user or to carry out corresponding pre-contractual measures.
The data will be deleted as soon as it is no longer required for the purpose for which it was collected. This applies to data collected during the registration process when the registration on our website is canceled or modified. It also applies to data collected during the registration process for the fulfillment of purchase agreements for goods concluded with us or for carrying out pre-contractual measures when the data is no longer required for the execution of the purchase agreement. Even after the conclusion of the purchase agreement, it may be necessary to store the contractual partner's personal data in order to comply with contractual or legal obligations, such as our accounting and tax obligations as the seller.
As a user, you have the option to cancel your registration at any time. You can also have your stored data modified at any time. You can have your customer account deactivated by sending a corresponding request to our customer service via email at support@steinkraus.com. Your customer account will then be deactivated. This process cannot be reversed. You can change your data yourself in your customer account at any time. If the data is required for the fulfillment of a purchase agreement with us or for carrying out pre-contractual measures, premature deletion of the data is only possible if no contractual or legal obligations prevent such deletion.
If you wish to place an order in our online shop, you must provide your personal data, which we require to process your order. This includes, where applicable, the transfer of data necessary for processing your order to payment service providers and, in the case of purchases on account (via the payment service provider), to credit agencies for the purpose of credit checks (by the payment service provider). Mandatory information required for processing the purchase agreement is marked accordingly; all other information is voluntary. We process the data you provide to process your order. For this purpose, we may transfer your payment details to our bank. The legal basis for this is Article 6 Paragraph 1 Sentence 1 Letter b GDPR.
You can voluntarily create a customer account, which allows us to save your data for future purchases (see section 3.5). When you create a customer account, the data you provide will be stored until you revoke your consent. You can have all other data, including your customer account, deleted by us at any time in the customer area.
If a contract was concluded with you via email, we may also process the data you provided (regardless of whether you have given your consent) to inform you about other interesting products from our portfolio. The legal basis for this is Article 6 Paragraph 1 Sentence 1 Letter f GDPR and Section 7 Paragraph 3 of the German Unfair Competition Act (UWG) (email marketing to existing customers for similar goods and services). You can object to our email marketing at any time by sending an email to support@steinkraus.com or by using the link at the end of the informational emails. You will not incur any costs other than the transmission costs at basic rates. If we send you technical information by email relating to our online shop, your registration, or your purchase, the legal basis for this is Article 6 Paragraph 1 Sentence 1 Letters a, b, or f GDPR. You can withdraw your consent at any time or object to receiving technical information at any time as described above.
Due to commercial and tax regulations, we are obligated to store your address, payment, and order data for ten years. However, after two years, we restrict the processing of this data, meaning it will only be used to comply with legal obligations.
Payment service provider
In accordance with our legal obligations and/or our legitimate interests in efficient, secure, and customer-oriented payment processing, individuals who have entered into a contract or other legal relationship with us may use banks and credit institutions, as well as other payment service providers, for payment. The payment service providers we offer process master data in this context, including name, address, and bank details such as account/credit card number, passwords, TANs, security codes, as well as information about the concluded contract and the recipient of the payment. The data collected in this context is necessary for the payment service provider to process the payment. Only the payment service provider we have commissioned collects and processes this personal data. We never receive information about your bank account or credit card details. We are notified by our payment service provider whether or not a payment from our customers has been received. It is possible that our payment service providers may forward our customers' data to credit reference agencies to verify the identity and creditworthiness of the payer. In this respect, we refer you to the privacy policy and terms and conditions of our payment service providers. The terms and conditions and privacy policy of the respective payment service provider apply. You can find this information on the website of the service provider in question or in the transaction application. For further information and to exercise your rights regarding withdrawal and access, please refer to the provisions of the respective service provider.
Data affected:
Legal basis:
Contractual performance and fulfillment of pre-contractual requests, Art. 6 para. 1 lit. b GDPR, legitimate interests, Art. 6 para. 1 lit. f GDPR. Right to withdraw consent: You can withdraw your consent to the use of your personal data at any time by contacting the respective payment service provider. Despite withdrawal, the payment service provider may still be entitled to process, use, and transmit the personal data that is absolutely necessary for the contractual processing of payments. Regarding the storage and timely deletion of personal data, please refer to the respective data protection regulations of the payment service provider.
We offer payment in our online shop via the payment service "PayPal," provided by PayPal (Europe) S.à.rl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter referred to as "PayPal"). If you select payment via PayPal, the payment details you enter will be transmitted to PayPal. The transmission of your data to PayPal is based on Art. 6 para. 1 sentence 1 lit. a GDPR (consent) and Art. 6 para. 1 sentence 1 lit. b GDPR (processing necessary for the performance of a contract). You have the right to withdraw your consent to data processing at any time. Such withdrawal will not affect the lawfulness of processing based on consent before its withdrawal. The data transmitted to PayPal may be shared by PayPal with credit reference agencies. This transfer is for the purpose of identity and creditworthiness verification. PayPal may also share your data with third parties if this is necessary for the fulfillment of contractual obligations or if the data is to be processed on its behalf. Further information can be found in PayPal's privacy policy, available at https://www.paypal.com/de/webapps/mpp/ua/privacy-full/.
If you select payment via "Klarna", your personal data (first and last name, street, house number, postal code, city, gender, email address, telephone number and IP address) as well as data related to the order (e.g. invoice amount, items, delivery method) will be transferred to Klarna AB (publ) [https://www.klarna.com/de], Sveavägen 46, 111 34 Stockholm, Sweden ("Klarna") for identity and credit checks in order to process the payment, provided you have expressly consented to this in accordance with Art. 6 Para. 1 lit. a GDPR during the ordering process. You can see which credit agencies Klarna may transfer your data to here: https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies. The credit report may contain probability values (so-called score values). To the extent that credit scores are included in the credit report, they are based on a scientifically recognized mathematical-statistical method. Address data is among the information used to calculate these scores, but is not the only factor. Klarna uses the information obtained about the statistical probability of payment default to make a balanced decision regarding the establishment, execution, or termination of the contractual relationship. You can withdraw your consent at any time by contacting the data controller or Klarna. However, Klarna may still be entitled to process your personal data if this is necessary for processing payments under the contract. Your personal data will be processed in accordance with applicable data protection regulations and as described in Klarna's privacy policy.
American Express service provider: American Express Europe SA, Theodor-Heuss-Allee 112, 60486 Frankfurt am Main. Website: https://www.americanexpress.com/de/?inav=NavLogo. Privacy policy: https://www.americanexpress.com/de/legal/online-datenschutzerklarung.html. Mastercard service provider: Mastercard Europe SA, Chaussée de Tervuren 198A, B-1410 Waterloo, Belgium. Website: https://www.mastercard.de/de-de.html. Privacy policy: https://www.mastercard.de/de-de/datenschutz.html. Visa service provider: Visa Europe Management Services Ltd., German Branch, Neue Mainzer Strasse 66-68, 60311 Frankfurt am Main. Website: https://www.visa.de/. Privacy policy: https://www.visa.de/nutzungsbedingungen/visa-privacy-center.html
Service provider: Apple Inc., Infinite Loop, Cupertino, CA 95014, USA Website: https://www.apple.com/de/apple-pay/ Privacy policy: https://www.apple.com/legal/privacy/de-ww/
Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Website: https://pay.google.com/intl/de_de/about/ Privacy policy: https://policies.google.com/privacy
Service provider: Shopify International Ltd., c/o Intertrust Ireland, 2nd Floor 1-2 Victoria Buildings Haddington Road, Dublin 4, D04 XN32 Ireland. Website: https://shop.app/what-shop-does. Privacy policy: https://www.shopify.com/legal/privacy. The section "Data processing during payment" was created using the privacy policy generator from SOS Recht. SOS Recht is a service provided by Mueller.legal Rechtsanwälte Partnerschaft, based in Berlin.
Provided you have given your consent, this website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA (hereinafter referred to as "Google"). Google Analytics uses "cookies," which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website will generally be transmitted to and stored by Google on servers in the United States. However, due to the activation of IP anonymization on this website, your IP address will be shortened by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services relating to website activity and internet usage to the website operator. Data that we send and that is linked to cookies, user identifiers (e.g., user ID), or advertising IDs is automatically deleted after 14 months. Data whose retention period has expired is automatically deleted once a month. This website uses Google Analytics with the extension "anonymize IP". This means that IP addresses are processed in a shortened form, thus preventing them from being linked to a specific individual. Therefore, any personal data collected about you is immediately anonymized and thus promptly deleted. Further information about Google Analytics can be found at: http://www.google.com/analytics/terms/de.html (Terms of Service), http://www.google.com/intl/de/analytics/learn/privacy.html (Privacy Overview), and http://www.google.de/intl/de/policies/privacy (Privacy Policy).
We have a legitimate interest in using these functionalities to make our website more user-friendly. The legal basis for processing your data in this respect is Article 6(1)(f) GDPR. If you give your consent (via the cookie consent manager), processing is based on Article 6(1)(a) GDPR. You can prevent tracking by Google Analytics on our website by clicking this link. This will install an opt-out cookie on your device. This will prevent Google Analytics from collecting data for this website and this browser in the future, as long as the cookie remains installed in your browser. You can also prevent the storage of cookies by adjusting your browser settings; however, please note that in this case you may not be able to fully use all the functions of this website. Furthermore, you can prevent Google from collecting and processing data generated by the cookie relating to your use of the website (including your IP address) by downloading and installing the browser plugin available at the following link: Browser Add-on for deactivating Google Analytics. You can also deactivate Google Analytics at any time using the cookie consent tool (section 3.2.3.2).
Our website uses Google's Extended Consent Mode, provided by Google LLC, to support data privacy compliance and improve the user experience. This mode allows us to control the processing of personal data using cookies and similar technologies, depending on our visitors' consent choices. Google's Extended Consent Mode enables certain Google services, such as Google Analytics and Google Ads, to tailor their processing of personal data according to the consent given or denied by the user. This means that certain data will only be transmitted to Google if the user has consented to its processing. Please note that certain basic functions of our website may not be available without the use of cookies or similar technologies. By using our website, you consent to the use of Google's Extended Consent Mode and the associated processing of personal data in accordance with the terms described. For more information about how Google processes personal data and how you can manage your privacy settings, please refer to Google's Privacy Policy: Google Privacy Policy. Please also see our general Privacy Policy for more information about how we collect, use, and protect personal data.
We use Vimeo components on this website to embed videos so that they can be played in your web browser when you visit our site. This process requires Vimeo to process your IP address, as the content cannot be sent to your browser without it. Vimeo recognizes when you visit one of our pages containing an embedded Vimeo video, provided you are logged into your Vimeo account. This information is transmitted to Vimeo even if you do not click on the video. Vimeo collects this information and associates it with your Vimeo account.
Service provider : Vimeo LLC, 555 West 18th Street, New York 10011, USA
Website : https://vimeo.com/de/Datenschutzerklärung:
Privacy Policy : https://vimeo.com/privacy
We embed YouTube videos on our website. YouTube is operated by YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA (hereinafter referred to as "YouTube"). YouTube is a subsidiary of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as "Google"). We use YouTube in enhanced privacy mode. According to YouTube, this mode prevents YouTube from storing information about visitors to this website before they watch the video. However, enhanced privacy mode does not necessarily prevent data from being shared with YouTube partners. For example, YouTube establishes a connection to the Google DoubleClick network regardless of whether you watch a video. As soon as you start a YouTube video on this website, a connection to YouTube's servers is established. This informs the YouTube server which of our pages you have visited. If you are logged into your YouTube account, you allow YouTube to directly associate your browsing behavior with your personal profile. You can prevent this by logging out of your YouTube account. Furthermore, YouTube may store various cookies on your device or use similar recognition technologies (e.g., device fingerprinting) after a video is started. This allows YouTube to obtain information about visitors to this website. This information is used, among other things, to compile video statistics, improve user-friendliness, and prevent fraud. Additional data processing operations may be triggered after a YouTube video is started, over which we have no control. The use of YouTube is in the interest of presenting our online content in an appealing way. This constitutes a legitimate interest within the meaning of Art. 6 Para. 1 Sentence 1 lit. f GDPR. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 Para. 1 Sentence 1 lit. a GDPR; this consent can be revoked at any time. Further information about data protection at YouTube can be found in their privacy policy at: https://policies.google.com/privacy?hl=de. Source: https://www.datenschutzerklaerung.de
We offer you the option of using social media plugins on our website. We currently use the following social media plugins: Facebook and Instagram. When you visit our website, no personal data is initially transmitted to the plugin providers. You can identify the plugin provider by the marking on the box above its initial letter or logo. We give you the option to communicate directly with the plugin provider via the button. Only if you activate the respective social media plugin via the cookie consent tool and thereby give us your consent to its use will the plugin provider receive the information that you have visited our website. In addition, the data mentioned in section 3.1 of this privacy policy will presumably be transmitted to the plugin provider. According to Facebook, in Germany, the IP address is anonymized immediately after collection. By activating the plugin, your personal data is transmitted to the respective plugin provider and stored there (in the USA for US-based providers). We have no influence over the data collected or the data processing operations, nor are we aware of the full extent of the data collection, the purposes of the processing, or the storage periods. We also have no information regarding the deletion of the collected data by the plug-in provider. The plug-in provider stores the data collected about you as user profiles and uses them for advertising, market research, and/or to tailor its website to user needs. Such analysis is carried out in particular (even for users not logged in to the plug-in provider's service) to display targeted advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, but you must contact the respective plug-in provider to exercise this right. Data is transferred to the plug-in provider regardless of whether you have an account with the plug-in provider and are logged in. If you are logged in to the plug-in provider, the data we collect from you will be directly associated with your existing account with the plug-in provider. If you click the activated button and, for example, share the page, the plug-in provider will also save this information in your user account and share it publicly with your contacts. We recommend that you regularly log out of social networks after using them, and especially before activating social media plugins, as this will prevent the plug-in provider from associating your activity with your profile. We offer the opportunity to interact with social networks and other users via social media plugins, allowing us to improve our services and make them more interesting for you. The legal basis for using these plugins is Article 6(1)(f) GDPR. However, we do not use social media plugins without your consent. The legal basis for this consent is Article 6(1)(a) GDPR. Further information on the purpose and scope of data collection and processing by the plug-in provider can be found in the privacy policies of these plug-in providers, which are linked below. There you will also find further information about your rights and privacy settings:
Facebook : Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland, a subsidiary of Facebook Inc., 1601 S. California Ave., Palo Alto, CA 94304, USA. Privacy Policy: https://www.facebook.com/policy.php
Instagram : Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland, a subsidiary of Facebook Inc., 1601 S. California Ave., Palo Alto, CA 94304, USA. Privacy Policy: https://help.instagram.com/519522125107875
Our website uses Microsoft Ads, a service provided by Microsoft Ireland Operations Limited, located at One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland. When you click on one of our ads on Bing or access certain pages within the Bing advertising network, a temporary cookie is placed on your device. If you then visit our conversion page, both Microsoft Bing and we can track that you previously clicked on the ad. This helps us compile statistics on how many users take an action, such as making a purchase, on our website after clicking on an ad. You can disable tracking by Bing by adjusting the relevant settings in your browser or by visiting Microsoft's opt-out page: https://account.microsoft.com/privacy/ad-settings/
The basis for processing your data is your consent, in accordance with Art. 6 para. 1 subpara. 1 lit. a GDPR and § 25 para. 1 TTDSG.
Events can be processed and transmitted to Meta both on the browser side (Pixel) and on the server side (Conversions API).
When using Meta Business Tools, we and Meta may be joint controllers within the meaning of Article 26 GDPR. Meta provides the essential content of the joint controllership agreement in the "Controller Addendum" and the Meta Business Tools Terms and Conditions.
It cannot be ruled out that data may be transferred to countries outside the European Economic Area (e.g., the USA). Meta bases such transfers – where necessary – on appropriate safeguards (e.g., EU Standard Contractual Clauses). A residual risk remains that authorities in third countries may access the data.
You can disable meta-tracking at any time via our cookie/tracking settings. After you withdraw your consent, meta-tracking will no longer be performed.
We use TikTok Pixel and the TikTok Events API (server-side event transmission) from TikTok (TikTok Business Products) on our website to measure the success of our ads, attribute conversions, create ad target groups (retargeting/custom audiences), and optimize campaigns. With the enhanced configuration, events are processed and transmitted to TikTok both in the browser (pixel) and server-side (Events API) to improve measurement and attribution and reduce data loss due to technical limitations (e.g., browser blocking).
Depending on the event and configuration, in particular:
Event/usage data (e.g., PageView, ViewContent, AddToCart, InitiateCheckout, Purchase)
Device and browser data (e.g., IP address, user agent, language, time zone)
Timestamp , URL/referrer, campaign/ad IDs
Cookie/device identifiers or similar online identifiers
Optional (if enabled): pseudonymized/hashed matching data (e.g., email address or phone number) to better assign events.
Conversion tracking and performance measurement
Attribution and Reporting
Optimization of advertising campaigns
Retargeting and creating similar target groups
The setting/reading of non-essential identifiers (e.g., cookies, pixel technologies, and similar online identifiers) only occurs with your consent in accordance with Article 5(3) of the ePrivacy Directive (implemented in national laws, e.g., in Germany, Section 25 of the TTDSG). The subsequent processing of personal data is based on your consent pursuant to Article 6(1)(a) of the GDPR . You can withdraw your consent at any time with effect for the future via our cookie/tracking settings.
For certain processing activities related to TikTok Business Products, we and TikTok may be joint controllers within the meaning of Article 26 GDPR. Information on the essential content of the agreement is provided by TikTok in the respective terms and conditions for TikTok Business Products (Jurisdiction Specific Terms).
The recipient of the data is TikTok or its affiliated companies. It cannot be ruled out that data may be transferred to countries outside the EEA. Where necessary, appropriate safeguards (e.g., EU Standard Contractual Clauses) will be used. A residual risk remains that authorities in third countries may access the data.
You can deactivate TikTok tracking at any time via our cookie/tracking settings (withdraw your consent). After withdrawal, TikTok tracking will no longer be carried out.
Our website uses Klaviyo, an email marketing service provided by Klaviyo, Inc., located at 225 Franklin St., Boston, MA 02110, USA. Klaviyo allows us to create and manage email marketing campaigns. When you subscribe to our newsletter or access certain pages of our website, information about your behavior and interactions may be collected. This includes, for example, information about emails opened, links clicked, and actions completed on our website after receiving our emails. We use the collected data to send you relevant information and offers and to optimize our email marketing campaigns. You can withdraw your consent to receive marketing emails at any time by using the unsubscribe link in our emails or by contacting us directly. Klaviyo may also store and process your data in the USA, taking appropriate data protection measures to ensure the security of your data. The legal basis for processing your data is your consent, pursuant to Art. 6 para. 1 subpara. 1 lit. a GDPR and § 25 para. 1 TTDSG. You have the right to withdraw your consent at any time and have your data deleted by contacting us. Further information on Klaviyo's data protection practices can be found in their privacy policy at https://www.klaviyo.com/legal/data-processing-agreement.
To protect the security of your data during transmission, we use state-of-the-art encryption methods (e.g. SSL) via HTTPS.
You have the right to object, on grounds relating to your particular situation, at any time to the processing of personal data concerning you which is based on point (f) of Article 6(1) of the GDPR (processing based on legitimate interests); this also applies to profiling based on those provisions as defined in Article 4(4) of the GDPR. If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the purpose of establishing, exercising or defending legal claims.
Recipient of an objection :
Prof. Steinkraus Research Laboratories GmbH
Schätzendorfer Straße 1
21272 Egestorf
Germany
We reserve the right to amend this privacy policy to ensure it always complies with current legal requirements or to reflect changes to our services, such as the introduction of new services. The new privacy policy will then apply to your next visit. In case of discrepancies, the German version of this privacy policy shall prevail. All translations are for informational purposes only and do not affect the interpretation of the policy.